Zero Hero is a platform for environmentally conscious products and lifestyles. Their aim is to promote and educate people towards an environmentally conscious lifestyle. Their brand is being renewed as Zero Hero Tribe and they want to create a real green global community, a "Tribe" that people will be happy to be part of.
They wanted to keep the original circle motif in their logo, combined with an element that can symbolise togetherness and shared values. We tried to combine a minimal design with a "tribe" style, which reflects harmony and love, and also can be memorable.