When we started to work together with Pophone on their brand, we only had one single logo. The challenge was not only to create a brand, but to build something that is able to stand out from the boring market players and create a product that appeals to a much younger target audience.
These were our main motivation to choose loud and cheerful colours and motifs. The whole thing ended up in a vibrant mix of young energy that can bring kids closer to tech in a greener way.
